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SoHomme: New Button System

04-07-2009


English translation:

stylers|button system 


After the yarn button (1st) and the push button (2nd), the third button technology of the world has been developed after 106 years. A true revolution, given the fact that the styler|button is a button system that will never fall off and is the first button that can be styled with 162 different designs. 

Hedley Riley, a Dutch engineering architect, has invested three years perfecting this new button system. He combined the press-stud and the yarn button successfully. The stylers|button appears an ordinary yarn button and a button hole at first sight. But there is no need for needle and thread. Instead, the stylers|button is punched through the cloth like a push button. The result is a new button that will never fall off. 

In addition, the stylersl|button fits seamlessly with each outfit, thanks to more than 162 jewels that you can click on the stylersl|button. These jewels are available in various colors and patterns and even in printed text. 

The jewels are available in three different collections. The Business collection contains all colors and various patterns, while the Fun collection alongside striking colors also offers fun patterns of words and images. Lastly there is a Trend collection. You can style your stylers|button using for example a 'Amsterdammertje' (a beer). Through the webshop you soon will be able to completely design a stylers|jewel to your own taste by downloading any text or image on  the jewel.

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